Find the Wasted Ad Spend Your Reports Are Hiding

Ad platforms are designed to spend your budget, not save it. Whether you manage ads yourself or hire an agency, AdSherpa runs an unbiased, AI-powered audit to uncover the leaks, errors, and inefficiencies draining your ROAS.

Run Your Free Audit See What We Find

Google Ads

Meta Ads

GrowthLabs Agency

Q4 Performance • Google + Meta

Oct 1 – Oct 31 • compared to previous period

Generating Insights...

Deep InsightsHigh Confidence

Brand Campaign Cannibalizing Non-Brand

What: Brand campaign capturing 34% of conversions that would occur organically. ROAS appears strong (8.2x) but incrementality is low.

Why: No exclusion of brand terms in Generic campaigns. Users searching brand → clicking paid ad instead of free organic listing.

Recommended Actions

Reduce Brand campaign budget by 40%

~10 min

Reallocate savings to Non-Brand Search

~5 min

Quick Wins3 Actions

Add negative keywords from Search Terms report

12% of spend going to irrelevant queries like "free" and "jobs".

High~15 min

Consolidate 4 low-volume ad groups

Each has <50 clicks/week—not enough data for Smart Bidding.

Medium~20 min

Enable auto-applied ad suggestions

Missing RSA asset combinations that could lift CTR by 8-12%.

Medium~5 min

Sherpa Chat

Should I increase budget on Performance Max?

Not yet. PMax is cannibalizing your Brand Search—68% of its conversions are branded queries. Fix audience signals first, then scale.

$50M+

Ad Spend Audited

500+

Accounts Optimized

4.5x

Avg. Efficiency Lift

10 Years

Intelligence Built-In

What Your Audit Reveals

A complete diagnostic of your Google and Meta ad accounts—exposing hidden inefficiencies, budget leaks, and untapped opportunities.

Automated Report Generation

Connect your Google Ads and Meta Ads accounts. Generate comprehensive performance reports in minutes, not hours.

Data Imported Successfully

Generating AI Insights...

Report ready to share

Dig Deeper with AI

Ask follow-up questions about any finding. Understand the "why" behind every issue and get specific steps to fix it.

Unbiased Second Opinion

No agenda, no upsell. Just an honest assessment of what's working, what's not, and exactly where your money is going.

Visual Analytics

Beautiful charts for Performance Max campaigns. Understand platform distribution and performance at a glance.

Platform Mix

Performance Max

Shopping

$4,980

$8,092.5

$5,602.5

$10,582.5

$6,847.5

$11,205

$8,715

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Deep-Dive Audit Report

Your audit report includes six comprehensive sections—each designed to surface problems, explain root causes, and give you a clear path forward.

Deep Dive Insights

AI-powered analysis with actionable recommendations

Performance Max Incrementality Issue

High Confidence

What

PMax campaign shows 6.2x ROAS, but 71% of conversions are from branded search terms. True incremental ROAS is closer to 2.1x.

Why

No brand exclusions configured. PMax is bidding on your brand terms and taking credit for conversions that would happen organically or through cheaper Brand Search campaigns.

Recommended Actions

Add brand terms as negative keywords in PMax

~10 min

Run incrementality test: pause PMax for 2 weeks, measure lift

2 weeks

Better Decisions. Better Results.

See how businesses use AdSherpa to optimize performance—whether they manage ads in-house or work with an agency.

★★★★★

"AdSherpa showed us exactly which campaigns to double down on. After reallocating budget based on the audit, our ROAS jumped 35% in two weeks."

Priya Patel

Co-founder & COO, Glowhaus Beauty

★★★★★

"We finally understand what's actually driving results. The audit revealed optimization opportunities we'd never have spotted in the platform dashboards alone."

Marcus Lee

Head of Growth, Kindred Kitchen

★★★★★

"The audit gave us a clear roadmap for improving performance. Now our agency and I review the reports together monthly—we're finally aligned on what success looks like."

Hannah Ortiz

Marketing Manager, Northwind Analytics