About AdSherpa · Paris, France
Marketers first.
Software second.
AdSherpa is built by performance marketers with more than ten years of hands-on campaign work. We spent our careers turning ad data into decisions for clients, so we built the tool we always wished we had.
The story
Born from one frustration
Hours spent on performance reports that clients struggled to understand, let alone act on.
After managing more than $50 million in ad spend, we kept hitting the same wall: the tools we relied on were not built by people who run campaigns day to day.
So we built one that is. Every audit, recommendation, and quick win in AdSherpa reflects the same approach we use for our own clients.
We are not software developers who learned marketing. We are marketers who happen to build software.
What we stand by
The principles behind the product
Four commitments that shape every feature we ship.
Expertise first
Every recommendation is backed by real campaign experience, not just an algorithm.
Transparency
Clear, honest reporting that shows the wins and the work still to do.
Continuous innovation
The AI keeps pace with what is actually working in digital advertising right now.
Client success
We only win when the people using AdSherpa deliver better results.
The company
3 GOATS SAS, Paris
AdSherpa is designed, built, and operated from Paris, and used by teams around the world.
Company details in our Legal Notice.
Operator
3 GOATS SAS
The company behind AdSherpa, based in Paris, France.
Base camp
Paris, France
Built in Paris, used by agencies and businesses in 20+ countries.
Experience
10+ years
Of hands-on performance marketing across 20+ industries.
Track record
$50M+ managed
Ad spend the team ran before a line of AdSherpa was written.
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