Persona Builder · Know your buyer

Buyer personas that
launch campaigns

AdSherpa turns your brand and product info into detailed personas, each with an AI avatar and targeting parameters ready to use in Meta and Google campaigns.

Your brand + product
01 / 03
Campaign targeting
02 / 03
Campaign targeting
03 / 03
Campaign targeting

More than demographics

Each persona maps values, lifestyle, pain points, and motivations. You learn why people buy, not just who they are.

Targeting you can paste in

Every persona ships with targeting parameters formatted for Meta and Google campaigns. No translation step between research and launch.

Fuels your copy and creative

Personas plug into the Copywriter and Creative Studio, so your ads speak to a specific person instead of a general audience.

Inside a persona

Research that ends in targeting

Every persona reads like a real customer and finishes with parameters you can apply to a live campaign.

AI-generated avatar for the sample persona
Savvy Mia
The Aspirational Optimizer
Persona 01 · AI avatar

Demographics

28 to 38Urban metros$65k to $95kResearches before buying

Pain point

Overwhelmed by choices and afraid of buyer’s remorse. Compares for hours, still second-guesses.

Motivation

Sees purchases as investments in self-improvement. Needs proof she made the smartest choice.

The hook

“Stop settling for less. Find out what smart shoppers already know.”

Campaign targeting

Google Ads
Google affinity

Health & Fitness · Beauty & Personal Care · Value Shoppers

Meta
Meta interests

Online shopping · Wellness · Yoga · Premium brands

Multiple personas per product, each with its own targeting

How it works

From connection to insight

From product info to campaign-ready personas in three steps.

01

Tell us about your product

Point AdSherpa at your brand and product information. That context is the raw material for every persona.

02

AI maps your buyers

The AI identifies the distinct types of people your product serves and builds a full persona for each one.

03

Launch with the targeting

Each persona arrives with demographics, psychographics, an AI avatar, and Meta and Google targeting ready to use.

Before you start

Frequently asked questions

Free audit · No credit card

Meet your buyers before they meet your ads.

Generate personas from your brand info and walk away with targeting you can use the same day.

Get started free

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